Strategy & Commercial Advisory
For Innovation-Driven Organisations
We are a boutique strategy and commercial advisory firm supporting innovation-driven organisations across Europe and beyond.
Our mandates focus on strategic positioning, commercial architecture, and cross-border growth. We align markets, stakeholders, capital structures, and institutional credibility to enable scalable execution.
We are typically engaged when innovation-driven organisations move from technical validation to commercial scaling.
When AMACON Lead Is Engaged
When a venture moves from grant-funded R&D to capital-ready scaling
When investor conversations require structured commercial logic
When cross-border expansion demands institutional positioning
When leadership must transition from technical authority to market credibility
Who We Work With
Innovation-Driven Ventures
Scaling deep tech and energy transition models post-TRL 5.
Public Institutions & Clusters
Internationalisation strategy and ecosystem positioning across regions and programmes.
Cross-Sector Ecosystems
Aligning capital, institutions, and commercial architecture across borders.
Advisory & Ecosystem Engagement
AMACON Lead operates across innovation-driven organisations, industry clusters, academic institutions, and venture environments where cross-border complexity and institutional exposure intersect.
References available upon request.
Strategy & Commercial Architecture
We design commercial architecture for scale and institutional credibility across borders. Our framework integrates market structuring, revenue system design, and capital alignment.
1
Market Structuring
Expansion sequencing, regulatory positioning, and ecosystem architecture designed before scale amplifies risk.
2
Revenue System Design
Alignment of segments, channels, pricing logic, and organisational capability across jurisdictions.
3
Capital & Institutional Alignment
Investor narrative architecture, institutional credibility structuring, and governance positioning that strengthen investor confidence.
Selected Mandates
A small selection. Further references available upon request.
Cross-Border Market Entry Structuring
Energy transition venture, NL-DE
Defined regulatory positioning and ecosystem alignment for capital-ready expansion.
→ Result: Capital readiness and regulatory clarity for expansion.
Internationalisation Strategy & Implementation
Public innovation cluster, NL, worldwide focus
Built international positioning and partnership strategy to activate cross-border engagement.
→ Result: Operational cross-border engagement and strengthened international visibility.
Investor Readiness and Commercial Architecture
Hydrogen technology venture, EU
Structured bankability narrative and commercial logic to support investor engagement.
→ Result: Credible investor narrative and increased funding traction.
Executive Sparring and Strategic Direction
Leadership advisory, EU-USA
Aligned strategic priorities and decision pathways in complex stakeholder environments.
→ Result: Clear strategic priorities and aligned executive decision-making.
Start at an Inflection Point
If you are navigating a moment of transition — scaling, repositioning, internationalisation, or capital engagement — we should speak.