Where I most often come in
When a venture moves from grant-funded R&D to capital-ready scaling
When investor conversations need a commercial story that stands up to diligence
When expanding across borders means earning credibility with regulators and partners
When leadership must transition from technical authority to market credibility
Who I Work With
I work with founders, executive teams, and boards in scale-ups, mid-caps, and public innovation institutions.
Private Sector
Public Institutions & Clusters
Cross-Sector Ecosystems
Industrial, automotive, energy, deep tech and applied AI companies scaling beyond their first market.
Innovation clusters and public programmes building international positioning and partnerships.
Battery, hydrogen and energy transition ecosystems. Where capital, regulation, and commercial logic must line up across stakeholders and borders.
A selection of clients and ecosystem partners
Further references available upon request
Strategy & Commercial Architecture
Three interconnected disciplines. Designed to work together, not in sequence.
1
Where to play
Which markets to enter, in what order, with what regulatory and competitive position. Decided before scale exposes the wrong choice.
2
How to win commercially
Customer segments, channels, pricing, and the commercial team you actually need. Working together rather than fighting each other.
3
Why investors and partners trust you
The investor story that survives diligence, the institutional credibility that opens doors, and the governance that holds it together.
Selected Mandates
Cross-Border Market Entry Structuring
Energy transition venture, NL-DE
Defined regulatory positioning and ecosystem alignment for expansion.
→ Result: Capital readiness and regulatory clarity.
Internationalisation Strategy & Implementation
Public innovation cluster, NL, worldwide focus
Built international positioning and partnership strategy for cross-border engagement.
→ Result: Operational engagement and stronger international visibility.
Investor Readiness and Commercial Architecture
Hydrogen technology venture, EU
Structured a bankability narrative and commercial logic for investors.
→ Result: Credible narrative and stronger funding traction.
Executive Sparring and Strategic Direction
Leadership advisory, EU-USA
Aligned priorities and decision pathways across complex stakeholder environments.
→ Result: Clearer priorities and aligned executive decisions.