Where I most often come in
When a venture moves from grant-funded R&D to capital-ready scaling
When investor conversations need a commercial story that stands up to diligence
When expanding across borders means earning credibility with regulators and partners
When leadership must transition from technical authority to market credibility
Who I Work With
I work with founders, executive teams, and boards in scale-ups, mid-caps, and public innovation institutions.
Private Sector
Public Institutions & Clusters
Cross-Sector Ecosystems
Industrial, automotive, energy, deep tech and applied AI companies scaling beyond their first market.
Innovation clusters and public programmes building international positioning and partnerships.
Battery, hydrogen and energy transition ecosystems. Where capital, regulation, and commercial logic must line up across stakeholders and borders.
A selection of clients and ecosystem partners
Further references available upon request
Strategy & Commercial Architecture
Three interconnected disciplines. Designed to work together, not in sequence.
1
Where to play
Which markets to enter, in what order, with what regulatory and competitive position. Decided before scale exposes the wrong choice.
2
How to win commercially
Customer segments, channels, pricing, and the commercial team you actually need. Working together rather than fighting each other.
3
Why investors and partners trust you
The investor story that survives diligence, the institutional credibility that opens doors, and the governance that holds it together.
Selected Mandates
A selection of recent mandates across energy transition, deep tech, and cross-border innovation.
01
Cross-Border Market Entry Structuring
Energy transition venture, EU
Reassessed the organisation's structure, leadership balance, and market-versus-technical team composition, then rebuilt the commercial strategy and pitch from that foundation.
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Result: A sharper investor narrative and active outreach across public sector, family offices, and private investors, ahead of a larger funding round aimed at bringing private capital into the mix.
03
Commercial Strategy & Stakeholder Navigation
AI venture, automotive sector
Advised on commercial strategy by mapping the automotive sector's decision-making structure, OEM relationships, tiering, and the cross-functional connections between them. An ongoing advisory engagement, shaped around the client's evolving needs rather than a fixed scope.
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Result: Clearer navigation of automotive decision-making and stronger positioning with OEM and tier-level partners.
02
Internationalisation Strategy & Implementation
Public innovation cluster, worldwide focus
Reviewed and rebuilt an existing national strategy, engaging consulates, ambassadors, and regional and governmental agencies through workshops and research spanning Europe to Asia.
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Result: A verified, improved national strategy and stronger cross-border ties, including an invitation to represent the sector at one of Asia's largest industry exhibitions.
04
Executive Sparring and Strategic Direction
Senior leadership advisory, global corporate
A senior leader at a career crossroads, weighing whether to deepen technical expertise or move into people leadership, needed a sparring partner to pressure-test her thinking, not validate a decision already made. The work focused on surfacing her actual long-term goals and testing each option against them, without ever telling her what to choose.
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Result: Clarity on her long-term direction and concrete next steps, reached through her own reasoning rather than a recommendation handed to her.